In under a month…
J. Cole’s “Middle Child” Surpasses 100 Million Spotify Streams
Written by Jake Radio on February 20, 2019
. Cole proves he can still navigate the charts with finesse.
These days, a massive single usually bodes well for the follow-up album, as all previous streams tend to count toward a project’s overall tally. While frustrating in some cases, especially when long-stale singles seem to shake up the album’s cohesive flow, “Middle Child” feels like it could sit right at home on a J. Cole record. It wouldn’t be surprising to see the single pop up once again, whenever Cole decides to drop his post-KOD project. In the meantime, congratulations to J. Cole, and take solace in one simple fact: you don’t have to dumb it down to move units.